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Jarvis, P. (2019). Company of One: Why Staying Small is the Next Big Thing for Business. Penguin Books.
This was an interesting read and, in the current situation of pandemic, a very relatable aspiration.
These three quotes kind of sum it up for me:
“There’s no such thing as perpetual growth. Yet that’s exactly what traditional business people crave.” Ricardo Semler, CEO of Semco Partners. (dedication page)
“Although a company of one can certainly be a small or single-person business, it’s unlike most small businesses, whose end game is usually expansion or growth to hit peak profitability. A company of one questions growth and stays small on purpose.” (p.xv)
“Just as Michael Poland’s food ideology is summarized in three simple rules- ‘eat food, not too much, mostly plants’ -the ‘company of one’ model can be laid out in a similar fashion: ‘start small, define growth, and keep learning.’” (p.xvi)
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